Tuesday, 28 February 2017

Demystifying User Experience Design and Testing

digital faces
The BLE is organising an exciting one-day event on 23rd March, in partnership with the University of London, on User Experience (UX). The aim of the day is to introduce User Experience (UX) processes in an accessible way. We will be focusing on the process and techniques rather than the design, so it's the perfect event for newcomers to UX or those interested in learning more about it. The intended audience includes learning technologists, IT professionals, librarians, heads of digital, comms/marketing staff and web developers. The main UX elements that we will cover are Research, Design, Testing and Evaluation.

Aims and Objectives:
To provide an opportunity for staff to understand what is meant by UX design and testing
To improve the skill-set of key staff in training them in UX methodologies
To offer workshops for staff working in similar areas to learn more about UX in their own context
​To provide networking opportunities

Morning Agenda:
0930 Registration

1000 Welcome & Introductions:
Sarah Sherman, Service Manager (BLE); Melanie Read, Head of Digital (University of London); Prof Paul Curran, President (City, University of London)

1020 Keynote speaker 1: Ryan Taylor, Head of Digital, Marketing & Communications (City, University of London)

1035 Keynote speaker 2: Prof Jonny Freeman, Professor of Psychology & Managing Director, i2 media research (Goldsmiths)

1055 Keynote speaker 3: Andy McGregor, Deputy CIO (Jisc)

1115 Keynote speaker 4: Alessandra Alari, Head of Search Activation (Google)

1135 Comfort break

1150 Panel discussion:
Andy McGregor, Jonny Freeman, Ryan Taylor with Jane Van de Ban, Web and Social Media Manager (Birkbeck)

1235 Closing remarks

Afternoon Workshops:

1. Developing the online learning environment using UX approaches  
Led by Leonard Houx, Senior Instructional Designer (Cass Business School, City University London)
In this workshop, which will require a laptop or tablet, Leonard will lead presentations, discussions and activities for a number of areas crucial to developing a VLE. For example, best practice in writing for the web; adhering to branding guidelines; using an html editor and bootstrap; making sure the correct typography is used.

2. Research & Evaluation: Making use of analytics and testing techniques 
Led by Dimitra Bazani, UX Architect and Shermaine Waugh, UX Researcher (City, University of London)
Dimitra and Shermaine will explain what usability research is, why it's important and will describe the different ways that it can be managed. Using case studies and results fromtheir own research to demonstrate best practice for UX-informed research, they will alsoexplore the tools that can be used.

3. Designing for UX
Led by Dr Jane Lessiter, Senior Research Psychologist (i2 Media Research, Goldsmiths University of London)
Jane will introduce the concept of segmentation, which is an approach used to categorise a collection of users into a set of personas. She will do this by drawing on previous research projects conducted by her team and sharing the processes and procedures they have used.

4. Strategy for UX 
Led by Michael Frantzis, Senior UX Consultant (Precedent)
This session will provide the opportunity for Heads of Digital (and equivalents) to discuss how to embed UX approaches into an HE institution. Michael will guide attendees into shaping a strategy which they can take away with them, drawing on his experience as a UX consultant and the former deputy director of Goldsmith's International Programmes in Computing.

Afternoon Agenda:

1330 Welcome & Introductions
1350 Move into break-out workshops
1530 Coffee and reassemble in lecture theatre
1600 Plenary session
1630 Post-event drinks

To register interest in attending either the morning, afternoon or both, please email Sarah Sherman:
s.sherman (at) bloomsbury.ac.uk

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